and then we blossomed...


The Apple Core was founded in 2012, a dream and a goal. We started in a 150 square foot office attached to an automotive garage. Repairing and selling Apple products is how we started and is something we still do! Its what we are good at and we are getting better at what we do... Learning from our customers and creating a platform to sell the greatest products in the world. 

Nicholas Nimey, the owner and founder of The Apple Core has a vision of making a difference in this industry. Simply providing honest support and great prices. As this seems like an easy concept, its rare in this industry. His passion started at a young age. Nicholas, a Greek Orthodox Christian has always been close to his faith. You can enter The Apple Core and can see an ancient past through Byzantine Icons on display as well as all the modern displays of Macbooks and iMacs. Nicholas studied religious studies and believes that both worlds can exist with each other.  

The introduction of Apple to Nimey was that out of desperation. During his studies at Hellenic College / Holy Cross in Brookline, MA his windows machine caught a virus that had compromised its functionality. A fellow dorm mate had made a statement that would change his life and his future, forever. "Should have bought an Apple." So Nimey did just that. An iBook to be exact. 13 years later, The Apple Core is providing the services and products that captivated him at a young age. We believe that the secret of success in this industry is education and the ability to individualize each customers needs. A unique experience in today's computer world. 

Nimey and his wife Mylissa have been spotlighted on the cover of their local "Sarasota Business Weekly" newspaper and since The Apple Core's inception has grown steadily in a short period of time. Moving to three larger locations over the course of three years. Proving that honesty and integrity wins in every industry, no matter the competition. Mylissa, the glue that keeps everything together, has also dedicated her life to this dream and can be seen making sales, fixing devices and doing it all with a smile.  

Working side by side, providing customers from all over the globe, friendly and reliable service and sales is what sets The Apple Core apart from others. 

We do not want to change the industry, we want to create a new one! A true one stop for all technology needs!

We look forward to helping you today!



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We are constantly working to raise the bar on our services. If you have any questions or concerns about your experience, please let us know @


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